Concept 3: QR/F.Y.I.

In this concept phase in which we have to come up with as many adventures, innovative, futuristic and perhaps somewhat crazy concepts, we would like to introduce the beauty that lies buried in the technology of QR tagging.

QuickResponse / For.Your.Information

The beauty of this ingenious invention, invented in 1994 (!), is that the unique pattern of the square allows carrying data on the background. In this way you can hide/reveal a lot of information to its public without creating overkill at first sight.

Users with a camera (-phone) equipped with the correct reader software can scan the image of the QR Code causing the device's browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks.

The interesting aspect when it comes to cross media is the ability for users to generate and print their own QR Code for others to scan, decrypt and gain knowledge from.
Integrating this QR interface in our project would sketch our vision as follows:
Tag interesting tools, structures and machinery along the building site whenever possible. For this example we take a segment of a tunnel digger. For the time that it’s not underground, let’s say that it lays on the surface for an annual maintenance job, someone could tag it with a unique QR code. Visitors can get information by taking a picture of the tag which on his turn will redirect to an URL or location that provides more info.
The other way around, visitors “enjoying the chaos” can upload their own info and tag area’s of the construction site. We can realize this by installing stand alone kiosk or spreading the interface through several cross media types.